Join us in taking pride in our brand.
Our University’s brand is its identity. It is what people think of and feel when they hear our name. It differentiates us from other colleges and universities, by visually sharing what is special about Hardin-Simmons University.
Our logo is a key component in this identity. It is the face of Hardin-Simmons University. Some may see our logo, and view us as a family, with a common mission of sharing Christ’s love. To others, we may be a familiar face they have yet to meet. Our logo is the key visual to communicate our academic excellence, enthusiastic spirit, and unshakable faith.
As ambassadors of HSU and our brand, we must promote, protect, and advance HSU’s image with both internal and external audiences. This style guide is an important tool in conveying our message to people around the world – that they would recognize us by our clear, consistent, and concise “familiar face,” and one day call us “family.”