Marketing Degree

Marketing is power. It creates and communicates a firm’s value offering that generates consumer motivation. Fundamental to success in marketing is having a sound understanding of consumer behavior and customer decision-making; understanding how to collect and use information about the marketplace; and an ability to integrate the components of the marketing mix to solve marketing problems.

These fundamentals to success are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, personal selling, and channel management, or exposure to such exchange environments as retailing, nonprofit, and international marketing.

Marketing provides an opportunity to apply creative flair in advertising and promotions; interpersonal and communication skills in sales and customer relations; and analytical skills in marketing research and digital marketing.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou

Program Contact

Jennifer Plantier-Director of Graduate Programs

Dr. Jennifer Hobbs Plantier

Professor of Business and Marketing, Coordinator of Marketing Programs, Director of Graduate Programs for Kelley College of Business

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  • Marketing (B.B.A.)


  • Marketing Minor (B.A., B.B.S.)

Why Study Marketing at HSU?

Business students sharing ideas at HSU event

Real World Experience

The curriculum extends outside the classroom to engage students in real-world, hands-on marketing projects for local businesses. Students are also encouraged to pursue marketing internships which further prepare students for a career in marketing.

marketing program students enjoying frozen treats at HSU event

Essential to Business

Marketing strategies and promotional campaigns are essential to maintaining and expanding an organization’s market share. Marketing managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

Early Graduate Degree Opportunities

Seniors in the Business-Marketing program are eligible to enter the Early Admission to Graduate Learning (EAGL) program, allowing 6 hours of graduate work to count toward both the undergraduate and graduate business degrees. This allows students to complete the MBA or MAM in one year post undergraduate work.

Michelle Chahyadi-HSU Marketing Program Featured Student

Program Details

All courses and course descriptions for each degree type can be found in the Undergraduate Catalog:

All HSU students are eligible for the program.

Why should I major in Marketing?

A degree in Marketing ensures that you know how to plan effectively and communicate creatively in the marketplace. Marketing has a high projected job growth and greater opportunities for career advancement. You will gain knowledge in:

  • Marketing Principles
  • Marketing Research
  • Consumer Behavior
  • Marketing Management

What will I learn from majoring in Marketing?

  • Tools for creating marketing strategies
  • Effective market communication
  • Creating and maintaining marketing and promotional budgets
  • Tools for managing an effective marketing department
  • How to analyze and apply the motivations and behaviors of consumers in the marketplace

Where can I work with a major in marketing?

Every person that works in any industry or any firm plays a significant role in marketing. Marketing majors are well trained for careers in all sectors of the economy. Entry-level positions for majors occur in sales, customer service, public relations, promotions, distribution, direct marketing, advertising, and marketing research. Majors are also well placed to identify opportunities and develop marketing plans for their own entrepreneurial ventures.

Majors and minors in marketing are employed in:

  • Education
  • Healthcare
  • Advertising agencies
  • Manufacturing
  • Hospitality
  • Retailing
  • Sports venues / team organizations
  • Real Estate
  • Insurance
  • Nonprofit organizations

Students who have graduated from HSU with a major or minor in marketing have gained employment with the following companies:

  • Tanya Harbin Real Estate
  • Dalgren Duck & Associates
  • Southwest Airlines
  • Arrow Ford
  • Kindred Healthcare
  • Hampton Inn & Suites
  • Wesley Court Senior Living
  • DeWolff, Boberg & Associates
  • NCSA Athletic Recruiting
  • Quality Implement Company
  • Various entrepreneurial companies