Marketing Degree

Marketing bears the responsibility of generating revenues and is, therefore, a critical foundation of every successful business. Fundamental to success in marketing is (a) a sound understanding of consumer behavior and customer decision-making; (b) an understanding of how to collect and use information about the marketplace; and (c) an ability to integrate the components of a marketing mix to solve marketing problems. These are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, selling, and channel management, or exposure to such exchange environments as retailing, services, and international.

Former monopolies and public sector and professional organizations, which once spurned marketing, now find it is critical to their business success. Marketing also provides an opportunity to apply creative flair in advertising and promotions; interpersonal and communications skills in sales, public and customer relations; and analytical skills in marketing research and database marketing.

Marketing majors are well trained for careers in all sectors of the economy. Entry-level positions for majors occur in sales, customer service, public relations, promotions, distribution, direct marketing, advertising, and marketing research. Majors are also well placed to identify opportunities and develop marketing plans for their own entrepreneurial manufacturing, service or retailing ventures.

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Jennifer Plantier-Director of Graduate Programs

Dr. Jennifer Hobbs Plantier

Professor of Business and Marketing, Coordinator of Marketing Programs, Director of Graduate Programs for Kelley College of Business

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  • Marketing (B.B.A.)


  • Marketing Minor (B.A., B.B.S.)

Why Study Marketing at HSU?

Business students sharing ideas at HSU event

Real World Experience

The curriculum extends outside the classroom to engage students in real-world, hands-on, marketing projects for local businesses. Students are also encouraged and supported to pursue marketing internships which further prepare students for a career in marketing.

marketing program students enjoying frozen treats at HSU event

Essential to Business

Advertising, promotional, and marketing campaigns are essential to maintaining and expanding an organization’s market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

Dual Credits

Seniors in the Business-Marketing program are eligible to enter the Early Admission to Graduate Learning (EAGL) program, allowing 6 hours of graduate work to count toward both degrees.

Michelle Chahyadi-HSU Marketing Program Featured Student

Program Details

All courses and course descriptions for each degree type can be found in the Undergraduate Catalog:

All HSU students are eligible for the program.

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.