Marketing Degree
Marketing is power. It creates and communicates a firm’s value offering that generates consumer motivation. Fundamental to success in marketing is having a sound understanding of consumer behavior and customer decision-making; understanding how to collect and use information about the marketplace; and an ability to integrate the components of the marketing mix to solve marketing problems.
These fundamentals to success are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, personal selling, and channel management, or exposure to such exchange environments as retailing, nonprofit, and international marketing.
Marketing provides an opportunity to apply creative flair in advertising and promotions; interpersonal and communication skills in sales and customer relations; and analytical skills in marketing research and digital marketing.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou
Program Contact
Dr. Jennifer Hobbs Plantier
Professor of Business and Marketing, Coordinator of Marketing Programs, Director of Graduate Programs for Kelley College of BusinessRequest Information
Majors
- Marketing (B.B.A.)
Minors
- Marketing Minor (B.A., B.B.S.)
Why Study Marketing at HSU?
Real World Experience
The curriculum extends outside the classroom to engage students in real-world, hands-on marketing projects for local businesses. Students are also encouraged to pursue marketing internships which further prepare students for a career in marketing.
Essential to Business
Marketing strategies and promotional campaigns are essential to maintaining and expanding an organization’s market share. Marketing managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
Early Graduate Degree Opportunities
Seniors in the Business-Marketing program are eligible to enter the Early Admission to Graduate Learning (EAGL) program, allowing 6 hours of graduate work to count toward both the undergraduate and graduate business degrees. This allows students to complete the MBA or MAM in one year post undergraduate work.
Michelle Chahyadi's Story
- Marketing Degree
"In addition to being an international student, I came as a spring transfer student, at a time when many students have already formed their friendships. However, I quickly found a community."
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