Marketing Degree

Marketing is power. It creates and communicates an organization’s values and voice to motivate consumer choices. Earning an ACBSP-accredited marketing degree from Hardin-Simmons University will give you the specialized skills and experience to empower and connect businesses with consumers in new and exciting ways.

As a marketing major at HSU, you’ll dive into human behavior and customer decision-making. You’ll learn how to collect, analyze, and use information about the marketplace to solve both common and complex marketing problems. In addition, you’ll gain and strengthen soft skills such as communication, presentation, and creativity. Open the door to a diverse range of jobs with a degree in marketing.

When you major in marketing at HSU, you’ll join a close-knit community of industry experts, peers, and alumni who share your passion for marketing, education, and promoting Christian values.

Early Graduate Marketing Degree Opportunity

Seniors earning their degree in marketing are eligible to enter the Early Admission to Graduate Learning (EAGL) program. If you know you want to earn an M.B.A. or M.A.M., you can apply six hours of graduate work toward both your undergraduate and graduate marketing degrees. This means you’ll earn your master’s degree in one year of post-undergraduate work, saving time and money while preparing you for even more jobs with a degree in marketing.

Program Contact

Jennifer Plantier-Director of Graduate Programs

Dr. Jennifer Hobbs Plantier

Professor of Business and Marketing, Coordinator of Marketing Programs, Director of Graduate Programs for Kelley College of Business

Request Information


Why Earn Your Degree in Marketing at HSU?

Business students sharing ideas at HSU event

Experiential Learning

As a marketing major, you’ll build an impressive resume and learn in real-world settings thanks to our emphasis on hands-on learning. By participating in marketing projects for local business to marketing internships, you’ll be well prepared for many exciting jobs with a degree in marketing from HSU.

Experienced Faculty

Work closely with engaged faculty mentors who have years of experience in the world of marketing. They bring this experience with them into the classroom to help you connect the theories you’ll learn to the real world.

marketing program students enjoying frozen treats at HSU event

An Active Community

Our marketing majors often form long-lasting relationships with each other, faculty members, and the community members they work with in internships. In addition to classroom opportunities for collaboration, you can meet and work with other marketing majors in our chapter of the American Marketing Association.

Michelle Chahyadi-HSU Marketing Program Featured Student

What Can You Do With a Marketing Degree?

If you’re like most students considering a major in marketing, you’re probably thinking about how to get jobs with a degree in marketing. Well, you’re in luck. Earning a degree in marketing can lead to a broad range of career paths.

Students who major in marketing at HSU are employed in education, health care, hospitality, real estate, insurance, and nonprofit organizations — to name just a few. They work at prestigious companies such as Southwest Airlines, Hampton by Hilton, and NCSA Athletics College Recruiting.

Thanks to our balanced combination of theoretical and hands-on learning, our marketing majors are also highly sought-after in prestigious graduate programs for business.

Jobs for Graduates With a Degree in Marketing

  • Marketing research analyst
  • Social media manager
  • Digital marketer
  • Marketing assistant
  • Grant writer
  • Fundraiser
  • Brand manager
  • Copywriter
  • Event planner

Salary for Marketing Majors

The average annual salary for advertising and marketing managers with a bachelor’s degree is $133,380 a year, according to the U.S. Bureau of Labor Statistics. Employment for advertisers and marketers is predicted to grow by 10 percent through 2030, adding about 31,000 new job openings each year.

Program Details

We pride ourselves on the affordability and accessibility of our degree in marketing at Hardin-Simmons University, and we want to make sure that every student who wants to major in marketing can earn their degree with little financial burden. That’s why the Kelley College of Business offers scholarships to business students who major in marketing.

If you’re considering becoming a marketing major at HSU, you may also be interested in learning more about these similar programs:

Business Administration Degree (B.B.S.)

Strategic Communication Degree

Management Degree