Jennifer Plantier-Director of Graduate Programs
JB-300 16220 325-671-2166

Jennifer H Plantier

Professor of Business and Marketing Kelley College of Business and Professional Studies Marketing


  • Bachelor of Science, Marketing, Hawaii Pacific University, 1995
  • Master of Science, Business Administration, Texas Tech University, 2002
  • Doctor of Philosophy, Consumer Economics, Texas Tech University, 2007

Dr. Jennifer Hobbs Plantier, professor of marketing, is the Kelley College of Business graduate program director. Jennifer received a B.S. in business administration with a concentration in marketing from Hawaii Pacific University in 1995. Her work carried her beyond retail into commercial trafficking and sales while working for two radio stations in Connecticut and Texas.

Plantier furthered her education while working as the marketing director and station programmer in student affairs at Texas Tech University. She completed her M.S. in marketing at Tech in 2002. She shifted her focus to consumer behavior and continued her education at Texas Tech.

She graduated with her Ph.D. in consumer economics in 2007. During the completion of this degree, Plantier found herself as a Visiting Professor at Towson University in Towson Maryland where she taught marketing and economics courses from 2005 to 2007.

She has published and presented at the Association of Financial Counseling Planning and Education (AFCPE) conference where she received the Outstanding Conference Paper Award in 2007. Plantier provides service to her field as a peer reviewer for the American Marketing Association’s Journal of Marketing and for AFCPE.

Dr. Plantier’s recent accomplishments include the start-up of 5 Point Creative Marketing and Advertising agency where she and three other partners utilize students’ marketing and advertising talents. The concept of 5 Point Creative is to integrate students into real world agency employment. She is also the advisor for the Marketing Association and the HSU Lacrosse Club.

Dr. Plantier teaches courses in Marketing Principles, Consumer Behavior, International Marketing, Marketing Strategy, Marketing Research, Customer Data Analysis, Marketing Management, Neuromarketing, Promotion, and Personal Finance.

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