• Courses

    MKTG 3099, 4099 (1-4 credits) Special Topics Designed to meet the special needs of upper-level students. May be repeated when topic varies.

    MKTG 3361 Principles of Marketing (3-3-0) Essentials of consumer buying behavior, product planning; channels of distribution; promotion; evaluation of markets. Fall, Spring

    MKTG 3362 Retailing (3-3-0) Retail operations planning; analysis of store layout and location; consumer behavior; personnel management; merchandise planning and control. Prerequisite: MKTG 3361 or concurrent enrollment. Spring (even years)

    MKTG 3363 Consumer Behavior (3-3-0) Buying behavior and the communication process; motivational aspects of consumer behavior; attitudinal, social and cognitive aspects of consumer behavior. Prerequisite: MKTG 3361 or concurrent enrollment. Fall

    MKTG 3364 Personal Selling (3-3-0) Examination of personal selling as a major function within the marketing and promotional mix of the firm. Emphasis on learning about personal selling rather than focusing on “how to.” Prerequisite: MKTG 3361. As needed

    MKTG 3366 Distribution (3-3-0) A study of inter-firm relationships which will encompass the elaborate behavioral systems that usually involve many decision makers and often extend over a wide geographical area. Distribution systems are in constant interaction; they lead; they follow; they control; they conflict; they cooperate. This course will take an interactive approach to the required sophisticated understanding of these processes, rather than separate analyses of retailing, wholesaling, and physical distribution. Prerequisite: MKTG 3361. As needed

    MKTG 3367 E-Commerce (3-3-0) Focuses on developing and implementing strategies for successfully marketing goods and services on the Internet. Prerequisite: MKTG 3361. Spring

    MKTG 3371 Nonprofit Marketing (3-3-0) Applies marketing concepts to objectives of nonprofit organizations. Special attention is paid to fund raising, promotion, and strategic planning in the arts, education, religion, and social issues. Prerequisite: MKTG 3361. As needed

    MKTG 3372 Real Estate Marketing (3-3-0) (3-3-0) An introduction to the basic principles of real estate, focusing on the marketing of real estate assets. Topics include developing marketing strategies, prospecting for new business, and the showing and selling processes for various types of real estate, including residential, farm and ranch, commercial, industrial, and retail. Prerequisite: MKTG 3361. As needed

    MKTG 3374 Sports Marketing (3-3-0) An intensive evaluation of marketing techniques and promotional strategy with an emphasis on the marketing mix, promotion, and event marketing. Assignments include case analyses and development of a sports marketing strategy. Prerequisite: MKTG 3361 or consent of instructor. As needed

    MKTG 4361 Promotion (3-3-0) Essentials of advertising, pricing and sales orientations in marketing; promotional strategy for the business. Prerequisite: MKTG 3361. Spring (odd years)

    MKTG 4362 Marketing Research (3-3-0) Survey making and questionnaire design; sampling; management decision- making; research design. Prerequisites: BSAD 2302 and MKTG 3361. Spring

    MKTG 4365 International Marketing (3-3-0) A study of all phases of marketing as applied in an international operation. International trade concepts, cultural dynamics, political considerations, the international legal environment, and business customs and practices as well as many other aspects of business critical to marketing in foreign countries. Prerequisite: MKTG 3361. As needed

    MKTG 4366 Marketing Management (3-3-0) A detailed study of marketing strategy and policy for various types of organizations. Special attention given to the strategy of pricing, distribution, promotion, and product decisions in relation to select target markets. Market segmentation and product differentiation decisions are integrated into the course. Prerequisite: MKTG 3361. Fall

  • A Princeton Review Best Western College
  • Council for Christian Colleges & Universities  
  • Center for Student Opportunity: Promoting a College-Bound Culture
  • US News Best Colleges
  • Military Friendly
  • college_of_christian_distinction_badge20172018
  • College Choice Best Christian Colleges and University
  • University and College Accountability Network