Hardin-Simmons University offers a specialized, 45-hour fully-online MBA for graduate students interested in the business of sports. This program provides students with an emphasis in the business aspects of managing professional athletes and major/minor league facilities. We follow the same curriculum for the MBA foundational and core courses, however, the 12 hours of electives consist of the sport business core and three hours of sport business electives.
Our MBA in Sport Business was named a Top 20 Online Sports Management program for 2019 by MBA Central!
Sport Business is a varied field that encompasses everything from professional collegiate athletics to facilities management of major athletic franchises. Sport management programs traditionally were rooted in the department of physical education. Those programs were suitable for students who wanted to pursue a career in recreational sports or municipal recreational activities and as high school athletic directors. However, the popularity and growth of professional and collegiate sports has created a need for administrators and leaders who are deeply educated in business. Our MBA program emphasizes the business aspects needed for managing professional athletes and major league facilities.
The program is accredited by the Association of Collegiate Business Schools and Programs.
HSU bridges the gap that sometimes exists between business academia and the sports industry. The MBA Sport Business program fosters strong relationships with industry professionals through professional associations that in the end will benefit the institution, student, and industry.
HSU is an active member of the Alliance for Sport Business, which says, “The key for any sport management program housed in a college of business is to build on fundamental business theories, knowledge, and skills obtained in other business courses and then focused on the sport industry.”
Seniors currently pursuing a bachelor degree from Hardin Simmons are allowed to enter the Early Admission to Graduate Learning (EAGL) program allowing 6 hours of graduate work to count toward both degrees.
All courses and course descriptions for the Master of Business Administration in Sport Business can be found in the Graduate Catalog.
Core Business Courses
12 Hours of Sport Business Electives from the following
To receive full admission to the program, students must provide:
International students wishing to take the program online from their home country should consult the university’s Graduate Studies Catalog for additional requirements.
The sports industry includes careers in sports analytics, sports agency, public relations management, advertising account executives, and event coordination. An MBA in Sports Business can give you the edge when competing for mid-level and upper-level positions.
“Our MBA Courses are hands on, so students can apply what they are learning to what they will actually do on the job. We work on projects that are like real-world work – marketing plans, and financial documents. We even have groups of students who help non-profits with projects. We can customize a program for individual students, with specific development through electives within the general MBA.”
Jennifer Plantier Dr. Jennifer Hobbs Plantier, associate professor of marketing, is the HSU M.B.A. program director. Jennifer received a B.S. in business administration with a concentration in marketing from Hawaii Pacific University. Her work carried her beyond retail into commercial trafficking and sales while working for two radio stations in Connecticut and Texas.
Dr. Plantier furthered her education while working as the marketing director and station programmer in student affairs at Texas Tech University. She completed her M.S. in marketing at Tech, then shifted her focus to consumer behavior and continued her education at Texas Tech.
She earned a Ph.D. in consumer economics. During the completion of this degree, Plantier served as a Visiting Professor at Towson University in Towson, Maryland, where she taught marketing and economics courses.
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