Master of Business Administration in Sport Business

Hardin-Simmons University offers a specialized, 45-hour fully-online MBA for graduate students interested in the business of sports. This program provides students with an emphasis in the business aspects of managing professional athletes and major/minor league facilities. We follow the same curriculum for the MBA foundational and core courses, however, the 12 hours of electives consist of the sport business core and three hours of sport business electives.

Our MBA in Sport Business was named a Top 20 Online Sports Management program for 2019 by MBA Central!

Sport Business is a varied field that encompasses everything from professional collegiate athletics to facilities management of major athletic franchises. Sport management programs traditionally were rooted in the department of physical education. Those programs were suitable for students who wanted to pursue a career in recreational sports or municipal recreational activities and as high school athletic directors. However, the popularity and growth of professional and collegiate sports has created a need for administrators and leaders who are deeply educated in business. Our MBA program emphasizes the business aspects needed for managing professional athletes and major league facilities.

The program is accredited by the Association of Collegiate Business Schools and Programs.

Why HSU?

  • Fully online
  • Fast track program: 16-24 mos. completion
  • 8-week terms
  • $495 per credit hour – affordable, high-quality education
  • Financial aid available
  • Connect to faculty, peers, and course work
  • No work experience required
  • Faculty and staff walk alongside you in developing a deeper relationship with God

Contact Us

Jennifer Plantier-Director of Graduate Programs

Dr. Jennifer Hobbs Plantier

Professor of Business and Marketing, Coordinator of Marketing Programs, Director of Graduate Programs for Kelley College of Business

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  • Master of Business Administration in Sport Business (M.B.A)

Why earn an MBA in Sports Business at HSU?

MBA Sport Business program professor speaking to students in a gym

Making Connections

HSU bridges the gap that sometimes exists between business academia and the sports industry. The MBA Sport Business program fosters strong relationships with industry professionals through professional associations that in the end will benefit the institution, student, and industry.

HSU Public Administration students in lecture hall

Business Core

HSU is an active member of the Alliance for Sport Business, which says, “The key for any sport management program housed in a college of business is to build on fundamental business theories, knowledge, and skills obtained in other business courses and then focused on the sport industry.”

Hardin-Simmons football scoreboard with HSU in the lead

Dual Credit

Seniors currently pursuing a bachelor degree from Hardin Simmons are allowed to enter the Early Admission to Graduate Learning (EAGL) program allowing 6 hours of graduate work to count toward both degrees.

Program Details

All courses and course descriptions for the Master of Business Administration in Sport Business can be found in the Graduate Catalog.

Foundational Courses

  • BSAD 6310 Issues in Management and Marketing (waived for students with BBA)*
  • BSAD 6311 Business Reporting & Finance
  • ISCI 6320 Advanced Business Analytics
  • BSAD 6330 Legal and Ethical Issues in Business (waived for students with BBA)*
  • ECON 6330 Economic Analysis (waived for students with BBA)*

Core Business Courses

  • ACCT 6311 Managerial Accounting
  • BSAD 6322 Quantitative Research Methods
  • MGMT 6351 Organizational Behavior
  • FINA 6341 Financial Management
  • MKTG 6364 Marketing Strategy
  • MGMT 6357 Management Strategy OR BSAD 6355 Entrepreneurial Strategy

12 Hours of Sport Business Electives from the following

  • KSPR 6314 Governing Agencies & the Law of Sport & Recreation
  • KSPR 6315 Facilities Design and Management
  • KSPR 6316 Principles of Sport and Recreation Management
  • KSPR 6307 Organization and Administration of Athletics
  • KSPR 6308 Global Sport

To receive full admission to the program, students must provide:

  1. An official score on the Graduate Management Admission Test (GMAT) which, combined with a student’s undergraduate record, indicates the likelihood of success in the program. To be admitted to the program, the GMAT score plus 200 times the overall undergraduate GPA must equal or exceed 1,000. Note: All MBA applicants must submit an official GMAT score to the Office of Graduate Studies as part of the admission process. The GMAT must have been taken within the last five years prior to application. Students with undergraduate business degrees from a 4-year institution, and have a graduating GPA of 3.2 or better can discuss the possibility of having the GMAT waived. *Due to the limited availability of GMAT testing during the COVID-19 outbreak, the requirement of a GMAT score will be assessed on a case-by-case basis.
  2. Official transcripts from all schools attended.
  3. An essay which demonstrates the ability to write at the graduate level or a score of 4 or better on the essay portion of the GMAT.
  4. A detailed resume.
  5. An interview (in person, online, or telephone) with the MBA Director.

International students wishing to take the program online from their home country should consult the university’s Graduate Studies Catalog for additional requirements.

The sports industry includes careers in sports analytics, sports agency, public relations management, advertising account executives, and event coordination. An MBA in Sports Business can give you the edge when competing for mid-level and upper-level positions.

Jennifer Plantier-Director of Graduate Programs“Our MBA Courses are hands on, so students can apply what they are learning to what they will actually do on the job. We work on projects that are like real-world work – marketing plans, and financial documents. We even have groups of students who help non-profits with projects. We can customize a program for individual students, with specific development through electives within the general MBA.”

Jennifer Plantier Dr. Jennifer Hobbs Plantier, associate professor of marketing, is the HSU M.B.A. program director. Jennifer received a B.S. in business administration with a concentration in marketing from Hawaii Pacific University. Her work carried her beyond retail into commercial trafficking and sales while working for two radio stations in Connecticut and Texas.

Dr. Plantier furthered her education while working as the marketing director and station programmer in student affairs at Texas Tech University. She completed her M.S. in marketing at Tech, then shifted her focus to consumer behavior and continued her education at Texas Tech.

She earned a Ph.D. in consumer economics. During the completion of this degree, Plantier served as a Visiting Professor at Towson University in Towson, Maryland, where she taught marketing and economics courses.