• Courses

    3099, 4099 (1-4 hours credit) Special Topics Designed to meet the special needs of upper-level students. May be repeated when topic varies.

    3361 Principles of Marketing (3-3-0) Essentials of consumer buying behavior, product planning; channels of distribution; promotion; evaluation of markets. Fall, Spring

    3362 Retailing (3-3-0) Retail operations planning; analysis of store layout and location; consumer behavior; personnel management; merchandise planning and control. Prerequisite: MKTG 3361 or concurrent enrollment.

    3363 Consumer Behavior (3-3-0) Buying behavior and the communication process; motivational aspects of consumer behavior; attitudinal, social and cognitive aspects of consumer behavior. Prerequisite: MKTG 3361 or concurrent enrollment. Fall

    3364 Personal Selling (3-3-0) Examination of personal selling as a major function within the marketing and promotional mix of the firm. Emphasis on learning about personal selling rather than focusing on “how to.” Prerequisite: MKTG 3361.

    3366 Distribution (3-3-0) A study of inter-firm relationships which will encompass the elaborate behavioral systems that usually involve many decision makers and often extend over a wide geographical area. Distribution systems are in constant interaction; they lead; they follow; they control; they conflict; they cooperate. This course will take an interactive approach to the required sophisticated understanding of these processes, rather than separate analyses of retailing, wholesaling, and physical distribution. Prerequisite: MKTG 3361.

    3367 MIS/Electronic Commerce (3-3-0) (See CSCI 3367 for course description.) (Also see MGMT 3367.) Prerequisites: BSAD 3303, CSCI 1303, MGMT 3351, and MKTG 3361.
    4361 Promotion (3-3-0) Essentials of advertising, pricing and sales orientations in marketing; promotional strategy for the business. Prerequisite: MKTG 3361.

    4362 Marketing Research (3-3-0) Survey making and questionnaire design; sampling; management decision-making; research design. Prerequisites: BSAD 2302 and MKTG 3361

    4363 Marketing Problems (3-3-0) Case analysis and critique of small and large companies; evaluation in terms of product strategy, consumer buying behavior, pricing, market research. Prerequisite: MKTG 3361.

    4365 International Marketing (3-3-0) A study of all phases of marketing as applied in an international operation. International trade concepts, cultural dynamics, political considerations, the international legal environment, and business customs and practices as well as many other aspects of business critical to marketing in foreign countries. Prerequisite: MKTG 3361.

    4366 Marketing Management (3-3-0) A detailed study of marketing strategy and policy for various types of organizations. Special attention given to the strategy of pricing, distribution, promotion, and product decisions in relation to select target markets. Market segmentation and product differentiation decisions are integrated into the course. Prerequisite: MKTG 3361

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