2018-2019 UG Catalog

168

Hardin-Simmons University 2018-2019

influence special audiences, with emphasis on print

journalism.

Fall

COMM 4099 (1-4 credits) Special Topics

A special interest

course focusing on selected topics not otherwise offered at

this level. May be repeated for credit as topic varies.

Offered

as needed

COMM 4301 Rhetoric of Social Protest (3-3-0)

The analysis

and evaluation of public communication, using various styles

of criticism.

Prerequisite: COMM 1301. Spring (odd years)

COMM 4302 Mentoring (3-3-0)

Provides skill building in time

management, organization, cooperative teaching and

cooperative learning, presentational skills, and evaluation.

Open to communication majors and minors only. Fall, Spring.

COMM 4303 Political Communication (3-3-0)

The study of

mediated communication in a political setting. Student will

study the scope of image making through various channels of

communication with an emphasis on presidential image

making.

Fall

COMM 4305 Organizational Communication (3-3-0)

The

study of communication networks and styles operative in

organizations, and the role of the communication

professionals in those structures. How to recognize and solve

communication problems in organizations.

Fall

COMM 4308 Trends in Communication (3-3-0)

The study of

trends that influence the discipline of communication. Fall,

Spring, Summer

COMM 4310 Digital Portfolio (3-3-0)

This course is designed

to accommodate students' coursework in the departmental

disciplines in order to organize and present student

achievement and archive their work for future reference in

relation to graduate school and/or employment.

Fall, Spring

COMM 4335

Media Production (3-3-X)

The study of

electronic digital media production beginning with concept

and following through to execution. Video, internet-based,

audio and photographic media are covered with an emphasis

on design and form based upon function. Lab and field

exercises are an integral part of the course

. Fall

COMM 4356 Advertising Campaigns (3-0-6)

The

development of a complete agency campaign to sell a product

using the “agency team” approach. Students will follow-

through on the preparation and management of a full

advertising campaign. If available, students will participate

with actual client.

Spring

COMM 4360 Cultural and Creative Industries in the 21

Century (3-3-0)

Students will examine a collection of thinkers

doing Cultural Studies. Students will apply key concepts of

Cultural Studies onto the Cultural and Creative Industries.

Students will explore a wide range of commercial interactions

across the Creative Industries.

Fall

COMM 4362 Cultural Business and Marketing (3-3-0)

This

course is designed to give students a survey of the cultural

industries, visualizing its functions and proceeding with first-

hand accounts of professionals in one of the tops “cultural

cities” worldwide. It also aims at providing a more advanced

and active view of the major areas of cultural marketing and

communication that all artist and managers have to

understand to create an effective (worldwide) marketing and

communication strategy. Salzburg offers the backdrop to an

insight into exciting perspectives outside of the traditional

areas of marketing and communication, laying a particular

focus on the specifics of the business side of industry.

Fall

COMM 4364 Cultural Project Management (3-3-0)

This

course provides students with the opportunity for a structured

and hands-on realization of a communication and marketing

strategy. Students are introduced to the process of project

management and its effects, and come up with their own

project plan for the transportation of their message. The

means for that realization can involve any legitimate mode of

communication.

Fall

COMM 4366 Language, Culture, and Cognition (3-3-0)

this course we analyze the meaning making processes by

examining the vital role language and culture play in

organizing knowledge about the world. Various disciplines

relevant in this context will be introduced: social semiotics,

psycho, and neurolinguistic aspects as well as multimodality.

Spring

COMM 4368 Neuromarketing and Neuroeconomics (3-3-

This course will focus on how people thing, and particularly

how people think about brands. We further investigate recent

developments in neuroeconomics, and how brain science can

contribute to building new strategies.

Spring

COMM 4384 Public Relations Cases and Campaigns (3-3-

The study of issues in public relations management

emphasizing problem analysis, solution, evaluation, and the

application of public relations strategies.

Prerequisite: COMM

3384 or Instructor consent. Spring

COMM 4389 Internship in Communication (3-0-X)

minimum of 100 on-the-job hours is required.

Prerequisites:

Junior status as a Strategic Communication major or

Communication minor and permission of the instructor.

Spring, Summer, Fall

COMMUNICATION SCIENCES AND DISORDERS (CSD)

CSD 2099 Special Topics (1-4 credits)

A special interest

course. May be repeated for credit when topics vary.

CSD 2350 Sign Language I (3-3-X)

An introductory study of

methods of manual communication with emphasis on

American Sign Language. This course does not count as

credit toward a Communication Sciences and Disorders

major.

Fall

CSD 2351 Introduction to Communication Sciences

Disorders (3-3-0

) An introductory study of normal and

disordered speech, language, and hearing in persons of all

ages; overview of the professions of speech-language

pathology and audiology.

Fall

CSD 2352 Normal Speech, Language, and Hearing (3-3-X)

A study of normal speech, language, and hearing, including

theory, normal developmental sequence and observation.

Spring

CSD 2356 Anatomy, Physiology and Neurology of Speech

and Language (3-3-X)

Study of anatomy, physiology and

neurology for the speech-language pathologist, including

medical terminology for allied health practitioners.

Prerequisite: CSD 2351. Spring (even years)

CSD 3350 Sign Language II (3-3-X)

An intermediate study of

methods of manual communication with primary emphasis on

American Sign Language. This course does not count as

credit toward a Communication Sciences and Disorders

major.

Prerequisite: CSD 2350. Spring

CSD 3351 Clinical Phonetics (3-3-0)

A study of the bases

and processes related to the normal production and

perception of speech and language. Mastery of the

International Phonetic Alphabet as a tool in the practice of

speech-language pathology.

May

CSD 3352 Audiology (3-3-X)

A study of hearing, both normal

and disordered, emphasizing the fundamentals of acoustics,

anatomy and physiology of the auditory mechanism,

pathologies of the ear, assessment/identification of hearing

loss, and hearing conservation.

Prerequisite: CSD 2351. Fall

CSD 3353 Aural Rehabilitation (3-3-0)

A study of services

provided by speech-language pathologists, including speech-

language development strategies, for persons who are

hearing-impaired.

Prerequisite: CSD 2351, 2352. Spring

CSD 3354 Articulation and Phonological Disorders (3-3-0)

A study of speech articulation and phonological disorders

including etiology, theory, diagnosis, and treatment.

Prerequisite: CSD 2351, 2352, and 3351. Fall

CSD 3358 Neurogenic Communication Disorders (3-3-0)

A study of neurogenic speech-language disorders including

etiology, theory, diagnosis, and treatment.

Prerequisite: CSD

2351, 2352, 2356 Fall

CSD 3359 Clinical Methods in Communication Disorders

(3-3-X)

A study of the selection and use of procedures for the

assessment and diagnosis of speech and language disorders,

the development of treatment plans and the evaluation of

treatment results.

Prerequisite: CSD 2351, 2356 and 3351

Fall