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Hardin-Simmons University 2018-2019
messages and the proper format for purposes of effective
communication. Studio and field production for campus and
community events is included.
Fall, Spring
COMM 2300 Communication Theory (3-3-0)
An introduction
and overview of the major theories in communication with
special attention to the history of communication theory, the
major methodologies, leading theorists, and applications.
Prerequisites: COMM 1301. Spring (even years)
COMM 2301 Public Speaking (3-3-0) [#] A
study of the
various types of public audience situations and practice in
communicating with each. Intense work in public speaking.
Spring
COMM 2308 Social Media Writing (3-3-0)
Learning to wire
effectively for social media across multiple platforms.
Students will develop a coherent writing process and be able
to research, edit, and package concise and scalable,
persuasive messages that attract online and mobile
audiences and drive consumers to websites, build brands,
disseminate news and information, and maximize search
engine results.
Fall
COMM 2352 Survey of Advertising (3-0-X)
A broad survey
of advertising focusing on design theory, terminology,
technology, and techniques. Emphasis on conceptual
development of advertising design through class
assignments. Field trips to local advertising agencies.
Fall,
Spring
COMM 2360 Methods and Analysis in Communication
Science (3-3-0)
There are many speculations about the
nature and causes of human cognition and behavior, but
many of the suspicions turn out to be wrong. Only when our
instincts are subjected to objective evaluation using the
scientific method we can distinguish illusion from reality. The
purpose of this course is to introduce you to the tools for doing
such work. The course provides an overview of the concepts,
methods, and tools by which communication research is
designed, conducted, interpreted, and critically evaluated.
Fall
COMM 3099 (1-4 credits) Special Topics
A special interest
course focusing on selected topics not otherwise offered at
this level. May be repeated for credit as topic varies.
As
needed
COMM 3301 Persuasion (3-3-0)
The theory and practice of
persuasion including attitude and behavior change, credibility,
and resistance. Emphasis on message facilitation factors in
mass media and public address.
Prerequisite: COMM 1301 or
1302, or permission of the instructor. Fall
COMM 3302 Interpersonal Communication (3-3-0)
The
study of interpersonal communication in relationships and skill
building with emphasis on self-concept, attraction,
development and maintenance of relationships, listening,
conflict management, male-female and intergenerational
interaction.
Prerequisite: COMM 1301 or 1302. Fall, Summer
COMM 3303 Small Group Communication (3-3-0)
Study of
the principles of effective group interaction and leadership and
practice in both formal and informal discussion situations.
Prerequisites: COMM 1301 or 2301, or permission of the
instructor. Spring
COMM 3304 Argumentation and Debate (3-3-0)
Principles
of persuasion with emphasis on argumentation and debate in
oral communication, thinking process, and logic.
Prerequisites: COMM 1301 or 2301, or permission of the
instructor. Fall
COMM 3305 Media Ethics (3-3-0)
Intensive examination into
ethics, ethical behavior, and ethical standards in print and
broadcast media.
Spring
COMM 3308 Media Campaigns (3-3-0)
Study and analysis
of mediated campaigns, including advertising, politics,
branding, and public relations. Students will research and
examine select case studies and the strategies and modes of
delivery used and complete hands-on projects to determine
the effectiveness of the campaigns. Related issues of the
media law and ethics will be explored in connection with these
cases.
Spring
COMM 3326 Modern Film Critique (3-3-0)
Study in the art
and science film through analysis of modern film convention,
using critical theory, narrative structure, mise en scene, genre
theory, and camera study. Students will learn howmodern film
creates, tells, and interprets “story” for a post-modern
audience.
May term
COMM 3330 Survey of American Film (3-3-0)
The study of
the development of the cinema in America, emphasizing
history, genres, studios, social movements, directors,
television, and video. Course requirements may include
outside film viewing, projects, and research.
(Acceptable for
Humanities credit in the University Core if taken with HUMA
prefix.) Fall, Spring, May, Summer
COMM 3340 Advertising for the Arts (3-3-0)
A study of the
development, design, and production of advertising for
entertainers, artists and musicians with a marketing
emphasis. Students will learn processes for creating
advertising and produce advertising using digital technology
appropriate for electronic and print media. Spring (odd years)
COMM 3353 Advertising Production Methods (3-0-X)
The
study of desktop advertising production for mass media.
Concept, design, and production are covered in using
computer-based advertising technique.
Spring
COMM 3360 Conflict Resolution Strategies (3-3-0)
This
course introduces students to the field of conflict resolution
strategies from a historical, analytical, and psychological
perspective. The course will provide a comprehensive survey
of the field of conflict resolution.
Summer
COMM 3362 Gender Diversity Management in the
Workplace (3-3-0)
This course examines issues related to
managing and being a member of an increasingly diverse
workforce. Diversity-related issues with management
implications to be examined include social identity,
socialization, recruitment and selection, work group and team
interactions, sexual harassment, leadership, career
development, work and family, accommodation of people with
disabilities, organizational strategies for promoting equal
opportunity and a multicultural approach toward diversity.
Summer
COMM 3364 Intercultural Communication (3-3-0)
In this
course, participants will be introduced to various key theories
and thought-provoking real life examples of intercultural
communication. The issue of how people communicate within
and across cultures will be explored and built around four
major themes: culture as context, communication variables,
cultural values and cultures within cultures. A varied
engagement with the notion of culture and its constructed
nature, perpetuated and changed by small acts of
communication
–
particularly
by
intercultural
(mis)communication – and representation is presented and
analyzed along with specific media representations of
Otherness and Exoticism. For this purpose issues of cultural
dealings, discourse and dominance, identity cards and
cultural refugees are raised to show how communication is
very often governed by presumption and power.
Summer
COMM 3365 Intercultural Competence Training (3-3-0)
Students will be introduced to various key training methods of
intercultural competence and their pros and cons.
Fall
COMM 3381 Public Relations Feature Writing (3-3-0)
Preparation of special articles for the mass media including
idea development, research techniques, and writing styles.
Emphasis placed on the practice of modern public relations
and its specialized requirements.
Spring
COMM 3384 Principles of Public Relations (3-3-0)
Basic
instruction concerning the policies and procedures of creating
and maintaining public goodwill in business. A close
examination of the multi-faceted methods and principles of
public relations.
Fall
COMM 3386 Mass Media Management (3-3-X)
Introduction
to Mass Media Management with emphases on legal,
economic, and policy factors in contemporary communication
media and media related organizations.
Spring
COMM 3387 Public Relations Newswriting (3-3-0)
Research and public relations writing for selected media to