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Hardin-Simmons University 2018-2019
graduate work in the field of management. Students examine
how research techniques are used by professionals and the
role of research design in the development in management
theory. Specific topics include: measurement theory
(psychometrics) and research design, qualitative research
methods, attitudinal survey construction and analysis,
analysis of variance techniques, correlation, regression
analysis, factor analysis, and an introduction to multivariate
statistical techniques.
Prerequisites: BSAD 2302, and MGMT
3351. As needed
MGMT 4351 Entrepreneurial Management (3-3-0)
Course
develops attitudes, concepts and skills that enable
entrepreneurs and managers to pursue opportunities in spite
of uncertainty. Course examines how entrepreneurs and
business innovators acquire and manage resources for new
ventures and change within organizations. Course explores
current problems and issues in entrepreneurial ventures and
change management.
Prerequisite: MGMT 3351 or approval
of instructor. Spring (even years)
MGMT 4352 Human Resource Management (3-3-0)
Human
Resource Management examines the principles, theories and
systems for attaining maximum contribution from each
member of an organization toward the achievement of
organizational objectives. Course explores how individual
goals can be successfully merged with organizational goals
through human resource planning, recruitment/selection,
training/development, employee relations, and compensation
and reward systems.
Prerequisite: MGMT 3351. Fall
MGMT 4353 Law of Human Resource Management (3-3-0)
The exploration and analysis of the broad range of laws
affecting employment decisions from recruitment and
selection to termination. The course looks at the impact on
HRM decision making of the common law as well as all the
major statutes: the Civil Rights Acts of 1964 and 1991, the
Family Leave Act, the Americans with Disabilities Acts, and
more.
Prerequisites: MGMT 3351. As needed
MGMT 4354 Business Leadership (3-3-0)
Course involves
the examination of leadership and the role of business leaders
and entrepreneurs in the historical development of the U.S.
economy. Students will critically examine the historical
development of leadership thought, contemporary and
Christian views of leadership, and the future of leadership
study. Students will critically analyze the success of well-
known business and societal leaders. Students will conduct a
creative leadership project to reinforce class learning.
Prerequisites: MGMT 3351 and MGMT 3354 or approval of
instructor. As needed
MGMT 4357 Operations Management (3-3-0)
An
introduction to the science and art of ensuring that goods and
services are created and delivered successfully to
consumers. Topics include understanding operations,
designing operating systems, and managing operations. This
course is math intensive.
Prerequisite: BSAD 2304. Fall
MGMT 4367 Advanced Organizational Theory (3-3-0)
This
course studies organizations as working systems of human
beings attempting to achieve certain goals and objectives.
Various theoretical approaches to viewing organizations are
used. Topics include the open systems model, community
planning, constituency development, organizational design
models, organizational change processes, and the concept of
self-renewing organizations.
Prerequisite: MGMT 3351. Fall
MGMT 4375 International Management (3-3-0)
An analysis
of domestic, international and multinational business
management practices. Exploration of the primary ways
international management practices differ from management
practices in the United States. Emphasis on interdependence
issues, managerial ethics, and the impact of culture on
management behavior. Because doing business in another
country requires managers to understand something about
the culture and nature of the country, this course draws upon
concepts from the sub disciplines in the field of business, and
the areas of anthropology, sociology, geography, political
science and history.
Prerequisites: MGMT 3351.
Recommended: MGMT 3354. Spring (odd years)
MARKETING (MKTG)
MKTG 3099, 4099 (1-4 credits) Special Topics
Designed to
meet the special needs of upper-level students. May be
repeated when topic varies.
MKTG 3361 Principles of Marketing (3-3-0)
Essentials of
consumer buying behavior, product planning; channels of
distribution; promotion; evaluation of markets.
Fall, Spring
MKTG 3362 Retailing (3-3-0)
Retail operations planning;
analysis of store layout and location; consumer behavior;
personnel management; merchandise planning and control.
Prerequisite: MKTG 3361 or concurrent enrollment
.
As
needed
MKTG 3363 Consumer Behavior (3-3-0)
Buying behavior
and the communication process; motivational aspects of
consumer behavior; attitudinal, social and cognitive aspects
of consumer behavior.
Prerequisite: MKTG 3361 or
concurrent enrollment. Fall
MKTG 3364 Personal Selling (3-3-0)
Examination of
personal selling as a major function within the marketing and
promotional mix of the firm. Emphasis on learning about
personal selling rather than focusing on “how to.”
Prerequisite: MKTG 3361. As needed
MKTG 3366 Distribution (3-3-0)
A study of inter-firm
relationships which will encompass the elaborate behavioral
systems that usually involve many decision makers and often
extend over a wide geographical area. Distribution systems
are in constant interaction; they lead; they follow; they control;
they conflict; they cooperate. This course will take an
interactive approach to the required sophisticated
understanding of these processes, rather than separate
analyses of retailing, wholesaling, and physical distribution.
Prerequisite: MKTG 3361. As needed
MKTG 3367 E-Commerce (3-3-0)
Focuses on developing
and implementing strategies for successfully marketing goods
and services on the Internet.
Prerequisite: MKTG 3361.Spring
MKTG 3371 Nonprofit Marketing (3-3-0)
Applies marketing
concepts to objectives of nonprofit organizations. Special
attention is paid to fund raising, promotion, and strategic
planning in the arts, education, religion, and social issues.
Prerequisite: MKTG 3361. As needed
MKTG 3372 Real Estate Marketing (3-3-0)
(3-3-0) An
introduction to the basic principles of real estate, focusing on
the marketing of real estate assets. Topics include developing
marketing strategies, prospecting for new business, and the
showing and selling processes for various types of real estate,
including residential, farm and ranch, commercial, industrial,
and retail.
Prerequisite: MKTG 3361. As needed
MKTG 3374 Sports Marketing
(3-3-0) An intensive
evaluation of marketing techniques and promotional strategy
with an emphasis on the marketing mix, promotion, and event
marketing. Assignments include case analyses and
development of a sports marketing strategy.
Prerequisite:
MKTG 3361 or consent of instructor.
As needed
MKTG 4361 Promotion (3-3-0)
Essentials of advertising,
pricing and sales orientations in marketing; promotional
strategy for the business.
Prerequisite: MKTG 3361. As
needed
MKTG 4362 Marketing Research (3-3-0)
Survey making and
questionnaire design; sampling; management decision-
making; research design.
Prerequisites: BSAD 2302 and
MKTG 3361. Spring
MKTG 4365 International Marketing (3-3-0)
A study of all
phases of marketing as applied in an international operation.
International trade concepts, cultural dynamics, political
considerations, the international legal environment, and
business customs and practices as well as many other
aspects of business critical to marketing in foreign countries.
Prerequisite: MKTG 3361. As needed
MKTG 4366 Marketing Management (3-3-0)
A detailed
study of marketing strategy and policy for various types of
organizations. Special attention given to the strategy of
pricing, distribution, promotion, and product decisions in
relation to select target markets. Market segmentation and