HSU Athletics/Spirit Style Guide

HSU Athletic/Spirit Style Guide | July 2018 9 Below are some examples highlighting common mistakes to avoid when displaying the logo. This is the correct color representation on a dark background Horse should be the darker color. Face should be the darker color. This is the correct color representation on a dark background Incorrect representation on a dark background Incorrect representation on a dark background The HSU Athletic/Spirit logo must not be reversed in color. Because the logo is a silhouette with added highlights, these look wrong when the shadows are converted to light areas, and the highlights are converted to dark areas. This is a common mistake when placing the logo on a dark background that is easily solved by following a few guidelines: • The main body of the horse should always be the darker color. • The main part of the hat and face should always be the darker color. • The innermost part of the text should be the lighter color. An area to be cautious of this is in T-Shirt production or any other type of printing where you may be inclined to use the same silk screen or plate for printing the logo on a light shirt as on a dark shirt. Two different silk screens or plates will need to be made for the two different colored shirts, in this instance. IMPROPER USES

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