HSU Athletics/Spirit Style Guide

HSU Athletic/Spirit Style Guide | July 2018 7 A consistent clear space must appear around the athletic/ spirit logos to help maintain readability and not “crowd” the artwork. The minimum distance the logo should be from edges, text, and other design elements should be equal to the width of the center opening of the letter “O” in the words “Cowboys”, “Cowgirls”, or Hardin-Simmons. For the word “HSU”, use the width of the space between the vertical lines in the letter “H”. This area is only a minimum distance. A generous amount of negative space surrounding the logo is always recommended. The typography must be legible even at small sizes. Simply place the logo, then size it to make sure there is enough space between the logo and other elements on the page using the measurement below. Below are some examples of proper usage within the gray bounding box. Use this distance to determine clear space Use this distance to determine clear space CLEAR SPACE