HSU Athletics/Spirit Style Guide

HSU Athletic/Spirit Style Guide | July 2018 3 RIDER This illustrated portion of the logo is referred to as the “rider” version of the logo. Featuring either a male or female rider, it is the central axis to the logo as a whole. HEAD This illustrated portion of the logo is referred to as the “head” version of the logo. Featuring either a male or female head, it is the backdrop to the logo as a whole. TYPE The letterform portion of the logo is referred to as the “type” of the logo. For the Athletic/Spirit logo, this type may vary between HSU, Cowboy(s) or Cowgirl(s). ELEMENTS 3 UNIVERSITY LOGO STYLE GUIDE ELEMENTS OFFICIAL HSU ATHLETIC/SPIRIT COLORS PMS 123C 115U PRINT Glossy: CMYK C0/M19/Y89/K0 Non-Glossy: CMYK C0/M11/Y94/K0 DIGITAL RGB: R255/G199/B44 Hex: #FFC72C PMS 268C 268U PRINT Glossy: CMYK C78/M100/Y0/K12 Non-Glossy: C75/M100/Y0/K15 DIGITAL RGB: R88/G20/B130 Hex: #581483 GRAY PRINT CMYK C0/M0/Y0/K35 DIGITAL RGB: R180/G180/B180 Hex: #B5B5B5 The Hardin-Simmons University logo should always use the purple and gold hues as specified below. CMYK color mixtures should be used for all 4-color printing. In 4-color printing, ink will appear differently when printed on coated (glossy) paper than it does on uncoated (non- glossy) paper. Please ensure the correct color values are used for the type of paper it will appear on. The RGB values are also shown here for any digital use, along with the hexadecimal codes for web/online application. The RGB and Hex values are never to be used for printing.