HSU Academic Style Guide

HSU Academic Style Guide | October 2018 2 CONTENTS Elements of the Logo ��������������������������������������������� 3 Official HSU Academic Colors ����������������������������� 3 Combinations ����������������������������������������������������������� 4 Sub-Brands ��������������������������������������������������������������� 5 Clear Space��������������������������������������������������������������� 6 Improper Uses ��������������������������������������������������������� 7 Typefaces ����������������������������������������������������������������� 8 Our University’s brand is its identity. It is what people think of and feel when they hear our name. It differenti- ates us from other colleges and universities by visually sharing what is special about Hardin-Simmons University. Our logo is a key component in this identity. It is the face of Hardin-Simmons University. Some may see our logo, and view us as family, with a common mission of sharing Christ’s love. To others, we may be a familiar face they have yet to meet. Our logo is the key visual to commu- nicate our academic excellence, enthusiastic spirit and unshakable faith. As ambassadors of HSU and our brand, we must pro- mote, protect and advance HSU’s image with both inter- nal and external audiences. This style guide is an impor- tant tool in conveying our message to people around the world—that they would recognize us by our clear, consistent, and concise “familiar face,” and one day call us “family.” Join us in taking pride in our brand. Jacob Brandt Director for University Marketing Todd E. Clower Art Director and Senior Graphic Designer Join us in taking pride in our brand. Everyone who publishes or promotes on behalf of the university is responsible for adhering to the latest graphic standards policy. If you have questions or need help, please call University Marketing at 325.670.1258