HSU Academic Style Guide

HSU Academic Style Guide | October 2018 8 Below are some examples highlighting common mistakes to avoid when displaying the logo. This is the correct representation on a dark background Incorrect representation on a dark background Shadows on the Logsdon Chapel window should be the darker color. Window panes and rays of light should be the lighter color. The University Logo must not be reversed in color. Because the logo is a silhouette with added highlights, these look wrong when the shadows are converted to light areas, and the highlights are converted to dark areas. This is a common mistake when placing the logo on a dark background that is easily solved by following a few guidelines: • The left side of the Logsdon Chapel should always be the darker color. • The window panes on the right side of the window should always be the lighter color. • The rays of light in the background should always be the lighter color. An area to be cautious of this is in T-Shirt production or any other type of printing where you may be inclined to use the same silk screen or plate for printing the logo on a light shirt as on a dark shirt. Two different silk screens or plates will need to be made for the two different colored shirts, in this instance. IMPROPER USES