• University Marketing

    The Office of University Marketing represents and promotes all facets of Hardin-Simmons University through a variety of methods and media including: advertising and promotion, creative services, web and digital media, visual media, social media, public relations, and strategic communications – using the industry’s most talented and committed professionals.

    We are a team of passionate creative designers, photographers, videographers, project managers, and communication experts who desire to share the vision of what God is doing at HSU with the world.

    Requests for products or services should be submitted electronically via the links to the right. Some products and services may require additional fees beyond material costs. Turnaround time on requests will vary depending on project prioritization, strategic alignment, complexity, and queue status.

    For more information or consultation regarding your needs, please contact the Office of University Marketing at (325) 670-1672 or via e-mail at marketing@hsutx.edu.

    Our University Marketing Teams

    • Marketing & Creative Services Team

      The Marketing & Creative Services team leads HSU’s strategic marketing and university branding efforts, including the development of all marketing materials and publications with special emphasis on maintaining consistent messaging and visual appeal across the university. The Marketing & Creative Services team is also responsible for assisting internal constituents with identification and segmentation of key audiences, formation of message, appropriate selection of communication channels, and measurement of communication effectiveness.

      A key initiative of this team is the management of the university’s brand and identity, including establishment of standards, enforcement of trademarks, and monitoring of use, are included in the services provided to the university. Join us in taking pride in our HSU brand!

      Services Provided:

      • Graphic Design
      • Print, Promotional Item, and Publication Production
      • Strategic Marketing Planning
      • University Signage
      • University Brand Management
       
    • Communications & Content Strategy Team

      The Communications & Content Strategy leads HSU’s efforts in the development, selection, and use of the most engaging content for use across our various owned marketing and communications platforms. Additionally, this team reports on news and develops feature stories on Hardin-Simmons University people, programs, and impact in order to generate earned media placement. This team is also responsible for the editorial production of the Range Rider university magazine.

      Services Provided:

      • University News
      • Public Relations & External Media management
      • Content Strategy and development
      • Editorial Services
      • Range Rider publication
       
    • Digital Marketing Team

      The Digital Marketing team leads the official online presence of Hardin-Simmons University including its website, social media platforms, digital advertising, and electronic campus messaging. As a primary communication channel with students and external audiences, the digital marketing team seeks deep collaboration and integration with internal constituents in developing and implementing messages which utilize the HSU website and social media.

      Services Provided:

      • University Website & Analytics
      • Social Media management
      • Digital Advertising
      • Search Engine Optimization
      • Electronic campus messaging
       
    • Visual Media Team

      The Visual Media team provides leadership in developing the most visually engaging video and photography content for use across all of HSU’s marketing and communication channels. This team seeks to share compelling stories that communicate powerful messages and ideas to our target audiences.

      Services Provided:

      • Video Production
      • Photography
      • University Drone
      • Employee Headshots
       
  • A Princeton Review Best Western College
  • Council for Christian Colleges & Universities  
  • Center for Student Opportunity: Promoting a College-Bound Culture
  • US News Best Colleges
  • Military Friendly
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  • College Choice Best Christian Colleges and University
  • University and College Accountability Network