2017-2018 Graduate Studies Catalog

72 Marketing (MKTG) MKTG 5099 Special Topics (3-3-0) Designed to introduce new courses and to meet special needs of individual students. May be taken as a class or an individual project. Offered as needed. May be repeated when topic is changed. MKTG 6364 Marketing Strategy (3-3-0) Planning, implementing, and evaluating marketing strategies within the context of changing environmental conditions. Emphasis on customer selection, development of proper marketing mixes, and target markets. Prerequisite: BSAD 6310. MKTG 6099 Special Topics (1–3 hours credit) Designed to introduce new courses in marketing and to meet special needs of individual students. Offered as needed. May be repeated when topic is changed.

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