The Lights, Camera, Freeride contest winner was announced Saturday morning during Winter Preview.
William Dickey from De Leon High School was named the winner of this year's award.
"It's pretty amazing," Dickey said. "I love to act, so receiving an award like this for doing something I love is amazing."
The contest showcased incoming freshman who created 30-to 60-second videos celebrating their "#going2hsu" decision. Videos showcase students' dreams, expectations and how HSU will help make those dreams and goals a reality.
"Using and engaging in various forms of social media is among the most common and routine activities of today's students," said Vice President for Enrollment Management Vicki House. "Social media can be an outlet for their creativity. So, our team decided to capitalize on the changing student technology landscape and meet them where they tweet, pin, tumble and post!"
The first place winner received free tuition, room and meals for 2016-2017 academic year, which has an estimated value of $34,118. Second place received free on-campus room for the 2016-2017 school year which has an estimated value of $3,900. The top 25 valid participants received a $1,000 one-time scholarship.
"I'm unbelievably excited," said Dickey's mom Kelly Dickey. "I am so proud of him."
Winners were chosen based on a combination of viewer votes (35 percent), and judges' scores from 5 anonymous Hardin-Simmons University employees (65 percent). Entries were judged on creativity, use of the "#going2hsu" hashtag, and the quality of the video.
Participants submitted videos between October 15, 2015 and December 11, 2015. Online voting ended on January 31, 2016.