The Office of University Marketing amplifies the brand and identity of Hardin-Simmons University by providing products and services which consistently communicate the inherent value, ethical foundations, and historical legacy of our institution. The Office of University Marketing at HSU is under the leadership of Grey Hoff.
Requests for products or services should be submitted electronically via the links to the right. Some products and services may require additional fees beyond material costs. Turnaround time on requests will vary depending on project complexity, strategic alignment, and queue status.
For more information or consultation regarding your needs, please contact a member of the team.
The Creative Services team collaborates with internal audiences to develop and create multimedia communication collateral for HSU. The professionally trained staff produces materials, both print and electronic, with special emphasis on maintaining consistent messaging and visual appeal across the university. Additionally, Creative Services manages production of a myriad of publications that serve key HSU constituencies ranging from students, parents, and visitors, to employees and alumni. Creative Services also supervises several student workers who assist staff in meeting the demands of the campus while gaining substantial practical experience and knowledge in areas related to their academic and professional pursuits.
The Marketing and Advertising Team is responsible for managing the overall strategic marketing enterprise of Hardin-Simmons University. Within this, the Marketing and Advertising team assists internal constituents with identification and segmentation of key audiences, formation of message, appropriate selection of communication channels, and measurement of communication effectiveness. Consistency of the university’s brand and identity initiatives, including establishment of standards, enforcement of trademarks, and monitoring of use, are included in the services provided to the university.
The News and Media Relations Team reports on news and develops feature stories on Hardin-Simmons University people, programs, and impact in an effort to reinforce the university’s strategic priorities and generate earned media placement while expanding and growing audiences of interest related to HSU’s mission, purpose, and values. This team also works collaboratively with outside media outlets (print and broadcast) to leverage the voices of faculty experts as contributors for ongoing stories and inquiries on behalf of the university.
The Electronic Media Team manages the official online presence of Hardin-Simmons University including its website, social media platforms, and electronic campus messaging. As a primary communication channel with students and external audiences, the Electronic Media Team seeks deep collaboration and integration with internal constituents in developing and implementing messages which utilize the HSU website and social media. Additionally, this division also provides and coordinates photographic and video services in conjunction with creative services and assists in overseeing the university’s online calendar as well as internal project management platforms.
TV Slides / HSU Central Announcement Request
Webpage Update Request
2200 Hickory, Abilene, TX, 79698
Operator: (325) 670-1000
Campus Police: (325) 670-1461