Dr. Jennifer Plantier
Dr. Jennifer Hobbs Plantier, assistant professor of marketing,
is the HSU M.B.A. program director. Jennifer received a B.S. in business
administration with a concentration in marketing from Hawaii Pacific University
in 1995. Her work carried her beyond retail into commercial trafficking and
sales while working for two radio stations in Connecticut and Texas.
Plantier furthered her education while working as the
marketing director and station programmer in student affairs at Texas Tech
University. She completed her M.S. in marketing at Tech in 2002. She shifted
her focus to consumer behavior and continued her education at Texas Tech.
She graduated with her Ph.D. in consumer economics in 2007.
During the completion of this degree, Plantier found herself as a Visiting
Professor at Towson University in Towson Maryland where she taught marketing
and economics courses from 2005 to 2007.
She has published and presented at the Association of
Financial Counseling Planning and Education (AFCPE) conference where she
received the Outstanding Conference Paper Award in 2007. Plantier provides
service to her field as a peer reviewer for the American Marketing Association’s
Journal of Marketing and for AFCPE.
Jennifer’s recent accomplishments include the
start-up of 5 Point Creative Marketing and Advertising agency where she and
three other partners utilize students’ marketing and advertising talents. The
concept of 5 Point Creative is to integrate students into real world agency
- Bachelor of Science, Marketing, Hawaii Pacific University, 1995
- Master of Science, Business Administration, Texas Tech University, 2002
- Doctor of Philosophy, Consumer Economics, (Consumer Behavior, Family and Consumer Sciences, Personal Financial Planning, Marketing), Texas Tech University, 2007